Right, so, to celebrate the launch of the Geek Pop '10 festival we're planning a virtual treasure hunt on Friday at 3pm. It's in collaboration with Newcastle Science Festival and 7digital, who are contributing to the treasure trove. All you need to do is turn up promptly at 3, at the Newcastle Science Festival homepage, to get your first clue. The rest are hidden around the Newcastle site and our own virtual festival site - live from 12pm on Friday.

But more importantly, here's what you could win (said in a Brucie sort of way):

One first prize winner will win: Giant bubble-making kit | Geek Pop Square t-shirt, CD and pin badge | Hula hoop | 7digital music voucher for five downloads

Two second prize winners will win: Balloon modelling kit | Geek Pop CD and pin badge | Hula hoop | 7digital music voucher for five downloads

Five third prize winners will win: Hula hoop | 7digital music voucher for five downloads | Geek Pop pin badge

The next 20 people to finish will each get 7digital music vouchers and Geek Pop pin badges.

Be there *and* be square.